North Sheyenne Street Branding Project

Rebranding word cloud

Project goals

The goal of this project is to create a brand identity that for this area that can be leveraged to:

  • Create a sense of place, purpose and value for the community and visitors;
  • Secure additional redevelopment work as outlined in the city's comprehensive plan; and
  • Add amenities to the city's overall package to secure economic development work throughout the city.

Project scope and deliverable

Requested materials from this project include:

  • Market research to support brand identity decisions;
  • Messaging framework - Brand positioning, core brand pillars, tone of voice, value proposition, target audience(s);
  • Brand identity - name, logo, tagline; and
  • Brand style guide - color usage, typography, guidelines for visual representation, proper use of brand identity, etc.

Project timeline

  • Project start: Sept. 2019
  • Project end: Dec. 2019

Completed work

  • West Fest and Cruise Night qualitative input

Current work

  • Initial feedback survey open
    • Click here to take the survey before the Friday, Oct. 18 deadline

Upcoming work

  • Focus groups

Funding and partners

  • Budget: $15,000
  • Partners:
    • City of West Fargo
    • Downtown Business Association
    • Fargo Moorhead West Fargo Convention and Visitors Bureau