Project goals
The goal of this project is to create a brand identity that for this area that can be leveraged to:
- Create a sense of place, purpose and value for the community and visitors;
- Secure additional redevelopment work as outlined in the city's comprehensive plan; and
- Add amenities to the city's overall package to secure economic development work throughout the city.
Project scope and deliverable
Requested materials from this project include:
- Market research to support brand identity decisions;
- Messaging framework - Brand positioning, core brand pillars, tone of voice, value proposition, target audience(s);
- Brand identity - name, logo, tagline; and
- Brand style guide - color usage, typography, guidelines for visual representation, proper use of brand identity, etc.
Project timeline
- Project start: Sept. 2019
- Project end: Dec. 2019
Completed work
- West Fest and Cruise Night qualitative input
Current work
- Initial feedback survey open
- Click here to take the survey before the Friday, Oct. 18 deadline
Upcoming work
Funding and partners
- Budget: $15,000
- Partners:
- City of West Fargo
- Downtown Business Association
- Fargo Moorhead West Fargo Convention and Visitors Bureau