Project goals

The goal of this project is to create a brand identity that for this area that can be leveraged to:

• Create a sense of place, purpose and value for the community and visitors;
• Secure additional redevelopment work as outlined in the city's comprehensive plan; and
• Add amenities to the city's overall package to secure economic development work throughout the city.

Project scope and deliverable

Requested materials from this project include:

• Market research to support brand identity decisions;
• Messaging framework - Brand positioning, core brand pillars, tone of voice, value proposition, target audience(s);
• Brand identity - name, logo, tagline; and
• Brand style guide - color usage, typography, guidelines for visual representation, proper use of brand identity, etc.

Project timeline

• Project start: Sept. 2019
• Project end: Dec. 2019

Completed work

• West Fest and Cruise Night qualitative input

Current work

• Initial feedback survey open
  • Click here to take the survey before the Friday, Oct. 18 deadline

Upcoming work

• Focus groups

Funding and partners

• Budget: $15,000
• Partners:
  • City of West Fargo
  • Downtown Business Association
  • Fargo Moorhead West Fargo Convention and Visitors Bureau